Marketing and skill development in youth basketball

The most common marketing tactic in youth basketball is to point to a talented player and attribute his or her skill and success to the one thing that the coach/trainer/entrepreneur is marketing. It works. People prefer simple explanations to the true complexity of talent/skill development, and ascribing one’s success to a single factor creates a simple, easy-to-digest explanation.

Unfortunately, skill and talent development are complex, and when we point to one person or one thing, we make mistakes and often miss the important factors in one’s development.

Also, the below speaks to the same issue, but specific to basket heights and ball size in youth basketball (ages 5-12).

By Brian McCormick, PhD
Director of Coaching, Playmakers Basketball Development League
Author, The 21st Century Basketball Practice and Fake Fundamentals

3 thoughts on “Marketing and skill development in youth basketball

  • Stephen Curry played several years in the OBA system(Canada). Curry played using size 5 basketball for 2 years+ and size 6 basketball for 2 years. under14 size 6 ball, under 12 size 5(27″) basketball in Canada

  • In Larry Bird’s autobiography, “Drive,” he talks about playing a lot of baseball growing up. He also describes playing hours and hours of basketball with his siblings in the hallway of his house using a toy ball and a coffee can nailed to the wall…

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