The most common marketing tactic in youth basketball is to point to a talented player and attribute his or her skill and success to the one thing that the coach/trainer/entrepreneur is marketing. It works. People prefer simple explanations to the true complexity of talent/skill development, and ascribing one’s success to a single factor creates a simple, easy-to-digest explanation. […]
Originally published in Los Angeles Sports & Fitness, May/June 2015.
As the game clock dwindled toward zero, and his son remained on the bench, the father wondered about the best course of action. What was the point of a 10-year-old playing on a basketball team if he never played in the games? What happens to a child as he grows if his father is there to make everything okay? […]