Creativity in coaching basketball

“In action and adventure sports, creativity is always the point,” wrote Steven Kotler in The Rise of Superman. “Football is a matter of creativity and imagination,” said former French footballer David Ginola in Dave Wright’s Performance Soccer Coach. In basketball, one rarely hears creativity mentioned so prominently as in other sports. Soccer coaches constantly mention creativity. Last week, Arsenal’s Arsene Wenger went even further than creativity and invoked beauty: […]